Super Bowl Sunday is the most watched television event in
the world. This causes for very long and expensive halftime show and rich
commercials during game breaks. The Super Bowl is the main event for
advertisers to show off their work, and promote various bands, and brand
stories. Advertisers and companies spend on average, 4.5 million dollars for a
thirty-second spot during the breaks. However, out of all the Super Bowl
commercial ads in the 2015 game, Budweiser stood out the most. Budweiser had
two different commercials the debuted during the game. One was based on
a dog finding his way home, and the other was more based on their brand story.
Out of the two commercials Budweiser debuted, the
commercial, “Brewed The Hard Way,” stood out the most. In the commercial, they
are dissing the craft beer trend, and reminding America that their beer is
original, and made to be drank, not dissected. This commercial was a huge risk
for Budweiser. They are basically mocking the millennial’s who are in the 21-27
age group. However, that is the exact reason why they stand out. The fact that Budweiser
is appealing to the older generation in a younger context, makes the millennial’s
look at the advertisement a little harder. The commercial gives off a bragging
tone, like their beer is better because it’s the only one that is Beachwood
aged and has a “crisp smooth finish.” Through
this commercial, their brand story is communicated perfectly
Commercial Script:
Budweiser proudly a Marco beer. It’s not brewed to be fussed
over, it’s brewed for a crisp smooth finish. This is the only beer Beachwood
aged since 1876. There’s only one Budweiser, its brewed for drinking, not
dissecting. The people, who drink our beer, are people who like drinking beer
to drink beer, brewed the hard way. Let them sip their pumpkin peach ale. We’ll
be brewing us some golden suds. This is the famous Budweiser beer. This Buds
for you.
