In the business of advertising, there are thousands of agencies. However, the agency that stands out to me the most is Strawberryfrog. Strawberryfrog was founded in 1999, and is considered the first advertising agency that is dedicated to Movement Marketing. Movement marketing promotes the culture of the brand identity, instead of an actual product. Strawberryfrog has clients such as Jim Beam, Reebook, and JG. Out of all of their brands that they represent, Jim Beam stands out to me the most. All of their ads highlight the history of their whisky and bring the product into our every day lives. The tagline for the recent ads for Jim Beam by Strawberryfrog is, “Make History.” The reason for, “Make History,” is to remind the consumer of the history that Jim Beam has. The whisky has always been a favorite, and it remains consistent. However, the product is not the only thing they are selling... they are also selling the rich history that comes with every ounce of whisky pored into the bottles. With the tagline, they dedicated a celebrity, Mila Kunas, to represent the storytelling of the history in every commercial. Eventually, the tagline, “Make History,” became so popular, that they now go hand in had with each other. The Marketing Movement aspect of Strawberryfrog makes this agency my favorite.
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