The Surfrider Foundation, founded in 1984, is a non-profit
organization with a goal of raising awareness to protect our oceans, waves and
beaches along the United States coastlines. The way they raise awareness is by
social networking campaigns and bringing people together at beach events in
local coastlines. The Surfrider Foundation knows that many adults use social
media and engage with local events. Social media is a place where people’s
minds live, and using it will put them at an advantage because the approach is
low-friction and doesn’t make them flee when something appears on their news
feed. Their social media sites inform the locals about meets ups that include
beach clean ups and raising awareness of how important our beaches are to the
environment. Another way they utilize their online activity, is by sharing new
policies, and having people sign digital petitions. On Facebook, they are able
to keep track of how many people like their page, comment on posts and how many
are actually signing up for their digital newsletter. On Twitter, they have
111,000 followers. This makes it easier for them to spread short messages about
what’s going on in each community. Furthermore, since the Surfrider Foundation
is non-profit, social media is their main tactic of reaching out to the public.
Their current campaign is geared towards minimizing out
water footprint by skipping a shower for one day. As daily clean water
consumers, we use more water than we need and the water goes to waste instead
of reusing it. By taking the pledge here, http://www.surfrider.org/every-drop-counts/,
you will learn how to save and reuse water on a daily basis in your own home.
#everydropcounts
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