Television Ad:
Denotation:
- Victoria’s secret models in different cities around the world wearing lingerie
- Models are dressed as angels
- Models of different races
- Romantic song played in the background
Connotation:
- If you wear Victoria’s secret lingerie, you will look or feel like the models
- For the males, they should buy their significant other items from Victoria’s Secret
- Romantic theme to make the viewer in the mood for love
- Victoria’s secret popular all around the world
Outdoor Billboard Ad:
Denotation:
- Four girls, two guys
- All white with brunette hair
- At the Clippers Stadium
- Men wearing suits and ties
- Woman wearing fancy dresses of this era.
- All the dresses are puffy from the waist down
- 2 girls wearing pink dresses, one girl wearing yellow/gold dress and middle girl wearing green dress
- Vintage background with green/ blue walls
- 4 paintings in the background
- 2 girls with bored look, other two girls laughing with each other
- Bottom right corner, “Happily Whatever After” “GIRLS” “A special two part premier SUN, JAN 12 10PM HBO”
Connotation:
- All four girls are friends, the two bored looking ones probably are annoyed with the other two girls
- Only girl looking at the camera is the one in the middle, Lena Dunham. She is portrayed as the main character.
- Boys look suspicious, with a smirk on their faces.
- Foreshadowing the season coming.
Magazine Ad:
Denotation:
- Causation red head in the middle of the cover of "Health" magazine
- Showing off her curves and her body
- Floral tan and purple dress
- Sayings around her are all related to looks and weight loss
Connotation:
- The magazine is using her as a good example to women that if they read it, and follow the steps, they can potentially look like her.
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