Blog Number Seven: Day in the Life

On a daily basis, humans spend their days being consumers. Weather they are looking at advertisements, adjusting their attitudes towards different products, or trying on different cloths, humans are always drinking in the different brands and their ideals. However, each brand has a different target audience that they want to reach. In the advertisement shown, Air France is trying to grab a particular audiences attention. This target audience is younger, stylish, and higher-end people in Europe.

A typical day for their target consumer looks like the following:

           

Frank Russo is a hard working middle-aged businessman. He works in New York for the stock market, or insurance, or some type of finance position that demands him to seldom travel. He has a wife and two children who adore and look up to him, and lives in the suburbs. He has a cat, and prefers that it keep to himself. His job is important, but traveling away from home is not what he prefers. He dreads the long flights, with little legroom, and does not enjoy airplane food. Most of his work deals with 6-10 hour legs of flying. Franks typical day starts off with waking up to his wife making breakfast and getting the kids ready for school down stairs at home. The television is showing the news, and he is making sure that traffic is not horrible before he leaves for work. He has his leather Burberry brief case and travel bag because he will be leaving that day to go to Europe. On his way to work, he drives his Subaru to the subway station, parks, and hops on the subway into the City. In the subway, he comes across various billboard ads and posters such as Mac makeup, Victoria’s Secret, Calvin Klein, and so on. On his wrist, he wears a Rolex, and in his hand, he is on his iPhone 6, looking up the latest news. At work, they only handle Apple products. While he works, he drinks Pierre with lemon, while jazz and classical music plays in the background. If Frank was not traveling today, then he would hit the gym to work out and update himself on the current baseball scores. Frank does not watch too much TV. His free time is spent with his family. Frank lives a busy life, and its hard to find relaxation in any part of it.