It is never right to racially stereotype for advertising
purposes. Media has gone so far to push diversity, but advertisers still use it
to reach to a certain crowd. Racial stereotyping will always be a problem because
it goes hand in hand with advertising. There will always be a group of people
that fit the range of people that the advertisers need. They will make funny
commercials that make fun of the race, because it becomes relatable to the
desired audience. The commercial posted below is an example.
Racism in advertising should be a thing of the past, but it
is still commonly used today. In the link below, you can see that many companies
and agencies still use racial stereotyping in advertising still. Some
advertisers realize that an ad is racist too late, and has no control over the
media taking over a commercial or print ad and will loose consumers from it.
Advertisers hold ethical responsibilities, and they should
take the responsibilities in advertising seriously. This is a big problem. More
companies need to hire intercultural educated people to ensure that advertisements
as such don’t come out, because it hurts their customer base. All it takes is
one screen shot before an ad goes viral and criticized, and a companies name is
ruined.
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